🚀 Free Guide
Website Launch Checklist
Step-by-step guide for successful launch: from final check to post-deployment monitoring.
4 launch stages
From preparation to post-launch monitoring
60+ checkpoints
Technical, marketing and business aspects
Proven in practice
Used in launching real projects
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Why the launch checklist matters
Launching a website is a critical moment. One forgotten detail can cost you reputation
Confident launch
Don't forget a single important step before going to production
Minimal risks
Prevent common launch mistakes
Monitoring from day one
Set up analytics before launch, not after
Traffic readiness
Ensure your website can handle the load
4 launch phases
Structured action plan for each stage
1
One week before launch
- Final content check
- Analytics setup (GA4, Yandex.Metrica)
- CRM and email newsletter integration
- Feedback form testing
- Mobile version check
- Backup setup
2
One day before launch
- SSL certificate check
- Final performance test
- Uptime monitoring setup
- Check all links
- Redirects from old site setup
- Support team preparation
3
Launch day
- DNS switching
- Production site verification
- Submission to search engines
- Social media announcement
- Partner and client mailing
- Real-time error monitoring
4
After launch
- Daily metrics monitoring
- User behavior analysis
- Feedback collection
- Critical bug fixes
- Conversion optimization
- Report preparation
Bonus: mini-checklists
Additional checks by category
✅ Technical Checklist
- •All environment variables configured
- •Static caching works
- •CDN connected
- •CSS/JS minification enabled
🎨 Content & Design
- •All images optimized
- •Texts checked for errors
- •Favicons for all devices
- •OG tags for social media
📊 Marketing
- •Facebook/VK pixels installed
- •Email automations configured
- •Ads prepared
- •Retargeting configured
🔒 Security
- •HTTPS works everywhere
- •DDoS protection configured
- •Access rights verified
- •Privacy policy